In the last part, we discussed motivation and the different types of goals. There are two major factors that influence motivation- values and expectancies. Today, we will talk about values, and we can discuss expectancies in the next episode. We can describe value as a goal’s importance. It is often referred to as subjective value, one of the key features influencing the motivation to pursue a particular goal. Students are motivated to engage in behaviours to attain goals that have a high relative value. So, when confronted with different types of goals, people tend to pursue the goal which has the highest value for them.